Transformers

Journal of Consumer Marketing

Volumn 27, Issue 5, 2010, Pages 469-473

  Goldman, Sharon M ^a  

^a GEORGE WASHINGTON UNIVERSITY   (United States)

Author keywords

Brand loyalty; Communication technologies; Consumer behaviour; Mobile communication systems

Indexed keywords

EID: 77955299069     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363761011063367     Document Type: Article

References (0)