An extended TAM for analyzing adoption behavior of mobile coupon

MoMM2009 - The 7th International Conference on Advances in Mobile Computing and Multimedia

Volumn , Issue , 2009, Pages 282-287

  Jayasingh, Sudarsan ^a   Eze, Uchenna Cyril ^b  

^a SWINBURNE UNIVERSITY OF TECHNOLOGY   (Malaysia)

^b MULTIMEDIA UNIVERSITY   (Malaysia)

Author keywords

And mobile marketing; Discount coupon; Mobile coupon; TAM

Indexed keywords

ADOPTION BEHAVIOR; ADOPTION MODEL; CAUSAL MODEL; CONFIRMATORY FACTOR ANALYSIS; MEASUREMENT MODEL; MOBILE MARKETING; MOBILE TECHNOLOGY; RELIABILITY AND VALIDITY; SOCIAL INFLUENCE; STRUCTURAL EQUATION MODELING TECHNIQUES; TECHNOLOGY ACCEPTANCE MODEL;

MARKETING; MOBILE COMPUTING; TELECOMMUNICATION EQUIPMENT;

RELIABILITY ANALYSIS;

EID: 77955097887     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/1821748.1821802     Document Type: Conference Paper

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