Consumer influence on product variety decisions

5th IEEE International Conference on Management of Innovation and Technology, ICMIT2010

Volumn , Issue , 2010, Pages 444-449

  Wu, Lifang ^a   De Matta, Renato ^b   Lowe, Timothy J ^b  

^a XAVIER UNIVERSITY   (United States)

^b UNIVERSITY OF IOWA   (United States)

Author keywords

Marketing; Product development; Product quality

Indexed keywords

CONSUMER VALUATIONS; PRODUCT PRICE; PRODUCT QUALITY; PRODUCT VARIETY; PRODUCT-LINES; WEIBULL;

INNOVATION; MARKETING; PRODUCT DEVELOPMENT; QUALITY CONTROL; WEIBULL DISTRIBUTION;

ENGINEERING RESEARCH;

EID: 77954933191     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/ICMIT.2010.5492780     Document Type: Conference Paper

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