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Volumn 21, Issue 3, 1998, Pages 81-91

A comparison of the response rates, re turn times, return methods and costs for surveys faxed and mailed in clubs

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EID: 77954825575     PISSN: 10963480     EISSN: 15577554     Source Type: Journal    
DOI: 10.1177/109634809802100306     Document Type: Article
Times cited : (2)

References (12)
  • 4
    • 0030521580 scopus 로고    scopus 로고
    • Fax surveys: Return patterns and comparison with mail surveys
    • Dickson, J.P. & MacLachlan, D.L. (1996). Fax surveys: Return patterns and comparison with mail surveys. Journal of Marketing Research, 33, 108-113.
    • (1996) Journal of Marketing Research , vol.33 , pp. 108-113
    • Dickson, J.P.1    Lachlan, D.L.2
  • 7
    • 79958840451 scopus 로고    scopus 로고
    • Strategic planning in private clubs
    • (January)
    • Foutch, T. (1996, January). Strategic planning in private clubs. Private Club Management, 119-123.
    • (1996) Private Club Management , pp. 119-123
    • Foutch, T.1
  • 9
    • 79958788473 scopus 로고
    • Mail surveys: To fax or not to fax
    • Proceedings of the Association of Marketing Theory and Practice Annual Meeting. Chicago: American Marketing Association, 152-57
    • Murphy, P.R. & Daley, J.M. (1995). Mail surveys: To fax or not to fax. Proceedings of the Association of Marketing Theory and Practice Annual Meeting. Chicago: American Marketing Association, 152-57.
    • (1995)
    • Murphy, P.R.1    Daley, J.M.2
  • 10
    • 0039855982 scopus 로고
    • The validity and comparability of mail and personal interview surveys
    • Nuckols, R. (1964). The validity and comparability of mail and personal interview surveys. Journal of Marketing Research, 1, 11-16.
    • (1964) Journal of Marketing Research , vol.1 , pp. 11-16
    • Nuckols, R.1
  • 11
    • 84889180702 scopus 로고
    • Interviews by telephone and in person: Quality of responses and field performance
    • Rogers, T. (1976). Interviews by telephone and in person: Quality of responses and field performance. Public Opinion Quarterly, 40, 51-56.
    • (1976) Public Opinion Quarterly , vol.40 , pp. 51-56
    • Rogers, T.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.