Transfer learning for behavioral targeting

Proceedings of the 19th International Conference on World Wide Web, WWW '10

Volumn , Issue , 2010, Pages 1077-1078

  Chen, Tianqi ^a   Yan, Jun ^b   Xue, Guirong ^a   Chen, Zheng ^b  

^a SHANGHAI JIAO TONG UNIVERSITY   (China)

^b MICROSOFT RESEARCH ASIA   (China)

Author keywords

behavioral targeting; transfer learning; user segmentation

Indexed keywords

CLICK-THROUGH RATE; ONLINE ADVERTISING; RAPID GROWTH; TRANSFER LEARNING; USER SEGMENTATION; WEB BROWSING;

WORLD WIDE WEB;

LEARNING ALGORITHMS;

EID: 77954606410     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/1772690.1772812     Document Type: Conference Paper

References (3)

1. Ye Chen, Dmitry Pavlov, and John F. Canny. Large-scale behavioral targeting. In KDD '09: Proceedings of the 15th ACM SIGKDD international conference on Knowledge discovery and data mining, pages 209-218, New York, NY, USA, 2009. ACM.
2. Wenyuan Dai, Yuqiang Chen, Gui-Rong Xue, Qiang Yang, and Yong Yu. Translated learning: Transfer learning across different feature spaces. In D. Koller, D. Schuurmans, Y. Bengio, and L. Bottou, editors, Advances in Neural Information Processing Systems 21, pages 353-360. 2009.
3. Jun Yan, Ning Liu, Gang Wang, Wen Zhang, Yun Jiang, and Zheng Chen. How much can behavioral targeting help online advertising? In WWW '09: Proceedings of the 18th international conference on World wide web, pages 261-270, New York, NY, USA, 2009. ACM.