An experiential market research analysis: A partnership between teaching and library faculty

Journal of Business and Finance Librarianship

Volumn 15, Issue 3-4, 2010, Pages 171-178

  Campbell, Diane K ^a   Cook, Ronald G ^a  

^a RIDER UNIVERSITY   (United States)

Author keywords

Collaboration; Entrepreneurial education; Entrepreneurship faculty; Library instruction; Partnership

Indexed keywords

EID: 77954587341     PISSN: 08963568     EISSN: 15470644     Source Type: Journal    
DOI: 10.1080/08963568.2010.487433     Document Type: Article

References (3)

1. Campbell, D. K. (2009, March 18). Market research [Wiki]. Retrieved from http://athena.rider.edu/‌subjectguides/‌index.php/‌Market_Research
2. Critical Thinking Staff. (2005, September). What is critical thinking? Retrieved from http://www.criticalthinking.com/‌company/‌articles/‌critical-thinking-definition.jsp
3. Levitt, T. (1986). The marketing imagination (new, expanded ed.). New York, NY: Free Press.