Impact of internet images: Impression-formation effects of university web site images

Journal of Marketing for Higher Education

Volumn 12, Issue 2, 2003, Pages 49-68

  Ramasubramanian, Srividya ^a   Gyure, James F ^a   Mursi, Nasreen M ^a  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

Campus architecture; Landscaping; University web sites; Visual communication; Web based marketing

Indexed keywords

EID: 77954583957     PISSN: 08841241     EISSN: 15407144     Source Type: Journal    
DOI: 10.1300/J050v12n02_04     Document Type: Article

References (22)

1. Berger, K.A. & Wallingford, H.P (1996). Developing Advertising and Promotion Strategies for Higher Education. Journal of Marketing for Higher Education, 7(4), 61-72.
2. Body, D. (1996). The outburst of student recreation centers. Planning for Higher Education, 25,7-13.
3. Canterbury, R.M. (1999). Higher Education Marketing: A Challenge. Journal of Marketing for Higher Education, 9(3), 15-24.
4. CNET News. (1999). Students look for colleges on Net. CNET News.COM. Retrieved December 2, 1999 from the World Wide Web: http://news.cnet.com/news/0-1005-200-318770.html.
5. Comm, C.L. & LaBay, D.G. (1996). Repositioning Colleges Using Changing Student Quality Perceptions: An Exploratory Analysis. Journal of Marketing for Higher Education, 7(4), 21-34.
6. Fiore, M. (1997, September 19). Colleges that hire companies to create their web sites face many tough decisions. The Chronicle of Higher Education.
7. Goldgehn, L.A. (1990). Are U. S. Colleges and Universities Applying Marketing Techniques Properly and within the Context of an Overall Marketing Plan?Journal of Marketing for Higher Education,3 (1), 5-28.
8. Griffith, J. (1994). Open space preservation: An imperative for quality campus environments. The Journal of Higher Education, 65,645-669.
9. Guernsey, L. (1997, July 18). Colleges are gearing up to offer on-line applications for admission. The Chronicle of Higher Education.
10. Hartman, K.E. (1997). College selection and the Internet: Advice for schools, a wake-up call for colleges. The Journal of College Admission, 154,22-31.
11. Kittle, B. (2000). Institutional Advertising in Higher Education. Journal ofMarketing for Higher Education, 9 (4), 37-52.
12. Kotler, P. & Fox, K. F. A. (1995). Strategic Marketing for Educational Institutions. Prentice Hall: Englewood Cliffs, NJ.
13. McDonough, P.M. (1994). Buying and Selling Higher Education: The Social Construction of the College Applicant. Journal of Higher Education, 65 (4), 427-446.
14. McKnight, O. & Paugh, R. (1999, November). Floating a university Web site: “If you’re going to fish, bring the right bait.” Paper presented at the tenth annual symposium for the Marketing of Higher Education, New Orleans, LA.
15. Merrit, J. (1996, October 21). Tour the campus without leaving home. Business Week.
16. Miller, C. (1995, October 23). Targeting the wired: Internet campaigns join traditional ways to reach students. Marketing News.
17. Negroponte, N. (1995). Being Digital.New York: Alfred A. Knopf, Inc.
18. Sanchez, R. (1998). A New World on the Web. School Administrator, 55 (4), 20-22, 24-2.
19. Sevier, R.A. (1994). Image Is Everything-Strategies for Measuring, Changing, and Maintaining Your Institution’s Image. College and University, 69(2), 60-75.
20. Tapscott, D. (1998). Growing Up Digital.New York: McGraw-Hill.
21. Trachtenberg, M. & Hyman, I. (1986). Architecture from prehistory to post-modernism.New Jersey: Prentice Hall.
22. Zucker, R.F. (1992). Admissions anxiety in the 1990s. The College Board Review, 164,8-10.