Attitude survey data reduction using CHAID: An example in shopping centre market research

Journal of Marketing Management

Volumn 10, Issue 1-3, 1994, Pages 75-88

  Baron, Steve ^a   Phillips, Dianne ^b  

^a Department of Retailing and Marketing ^*  (United Kingdom)

^b MANCHESTER METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77954572027     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/0267257X.1994.9964261     Document Type: Article

References (16)

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