Evaluation of a multifaceted social marketing campaign to increase awareness of and screening for oral cancer in African Americans

Community Dentistry and Oral Epidemiology

Volumn 38, Issue 4, 2010, Pages 371-382

  Jedele, J M ^a   Ismail, A I ^a  

^a UNIVERSITY OF MICHIGAN   (United States)

Author keywords

mass media; oral cancer; screening; social marketing

Indexed keywords

ADULT; ADVERTIZING; AFRICAN AMERICAN; AGED; ARTICLE; COMMUNITY CARE; DENTAL HEALTH EDUCATION; DRINKING BEHAVIOR; EARLY DIAGNOSIS; ECONOMICS; EDUCATION; FEMALE; FOLLOW UP; HEALTH CENTER; HEALTH PROMOTION; HUMAN; MALE; MASS SCREENING; MIDDLE AGED; MOTIVATION; MOUTH TUMOR; PATIENT REFERRAL; PRECANCER; PUBLIC RELATIONS; PUBLICATION; RISK FACTOR; SMOKING; SOCIAL MARKETING; STATISTICS; TELECOMMUNICATION; TELEPHONE; UNITED STATES;

ADULT; ADVERTISING AS TOPIC; AFRICAN AMERICANS; AGED; AGED, 80 AND OVER; ALCOHOL DRINKING; COMMUNITY HEALTH CENTERS; COMMUNITY NETWORKS; COMMUNITY-INSTITUTIONAL RELATIONS; EARLY DETECTION OF CANCER; FEMALE; FOLLOW-UP STUDIES; GOALS; HEALTH EDUCATION, DENTAL; HEALTH PROMOTION; HOTLINES; HUMANS; MALE; MASS SCREENING; MICHIGAN; MIDDLE AGED; MOUTH NEOPLASMS; NEWSPAPERS; PRECANCEROUS CONDITIONS; RADIO; REFERRAL AND CONSULTATION; RISK FACTORS; SMOKING; SOCIAL MARKETING;

EID: 77954450408     PISSN: 03015661     EISSN: 16000528     Source Type: Journal    
DOI: 10.1111/j.1600-0528.2010.00545.x     Document Type: Article

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