Consumer responses to mattel product recalls posted on online bulletin boards: Exploring two types of emotion

Journal of Public Relations Research

Volumn 21, Issue 2, 2009, Pages 198-207

  Choi, Yoonhyeung ^a   Lin, Ying Hsuan ^b  

^a Hanyang University   (South Korea)

^b PRIME Research   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77954386861     PISSN: 1062726X     EISSN: 1532754X     Source Type: Journal    
DOI: 10.1080/10627260802557506     Document Type: Article

References (16)

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