An empirical study on factors affecting customer intention in mobile commerce contexts

2010 International Conference on MultiMedia and Information Technology, MMIT 2010

Volumn 1, Issue , 2010, Pages 310-313

  Tan, Li ^a   Wu, Liming ^a  

^a KUNMING UNIVERSITY OF SCIENCE AND TECHNOLOGY   (China)

Author keywords

Customer intention; M commerce; Social influence; TAM; Trust

Indexed keywords

CONCEPTUAL MODEL; CUSTOMER INTENTIONS; DEVELOPMENT STAGES; EMPIRICAL DATA; EMPIRICAL STUDIES; EMPIRICAL VALIDATION; INTERNET-BASED E-COMMERCE; M-COMMERCE; MOBILE COMMERCE; POSITIVE EFFECTS; SEM; SOCIAL INFLUENCE; UNIVERSITY STUDENTS;

CUSTOMER SATISFACTION; ELECTRONIC COMMERCE; INFORMATION TECHNOLOGY; SALES;

MOBILE TELECOMMUNICATION SYSTEMS;

EID: 77954293890     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/MMIT.2010.55     Document Type: Conference Paper

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