Olympic values, Beijing's olympic games, and the universal market

Owning the Olympics: Narratives of the New China

Volumn , Issue , 2008, Pages 67-85

  Tomlinson, Alan ^a  

^a UNIVERSITY OF BRIGHTON   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77954200036     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter

References (38)

1. Barboza, David. 2006. Exodus from Dell to Lenovo. International Herald Tribune, August 25. Available at http://www.iht.com/articles/2006/08/25/ business/lenovo.php (accessed June 22, 2007).
2. Barney, Robert K., Stephen R. Wenn, and Scott G. Martyn. 2002. Selling the Five Rings: The International Olympic Committee and the Rise of Olympic Commercialism. Salt Lake City: University of Utah Press.
3. Beijing Foreign Cultural Exchanges Service Center. 2000a. Beijing: Facts and Figures. China: Information Office of Beijing Municipal Government.
4. Beijing Foreign Cultural Exchanges Service Center. 2000b. History-City- People: Beijing in Focus. China: Information Office of Beijing Municipal Government.
5. Beijing ShengYang Century Advertising Co. 2000. New Beijing Great Olympics. Copyright Beijing 2008 Olympic Games Bidding Committee.
6. Bloomberg. 2006. Beijing 2008 Games May Be Most Profitable Olympics, IOC Says. (Reporter in Beijing, Grant Clark). Available at http://www.bloomberg.com/ apps/news?pid=10000060&sid=a8XHFh9VKJfg (accessed June 18, 2007).
7. BOBICO. 2000a. Action Plan for Green Olympics. Produced by Beijing Foreign Cultural Exchanges Service Center, China.
8. BOBICO. 2000b. Untitled press release, September 20.
9. BOCOG. 2007. BOCOG to Strengthen Anti-ambush Marketing Efforts. The Official Web site of the Beijing Olympic Games-Beijing 2008, One World One Dream, updated June 13, 2007. Available at http://en.beijing2008.cn/news/ official/preparation/n214097245.shtml (accessed June 18, 2007).
10. Braverman, Harry. 1974. Labor and Monopoly Capital: The Degradation of Work in the Twentieth Century. New York: Monthly Review Press.
11. Burghley, Lord, general ed. 1951. The Official Report of the Organizing Committee for the XIV Olympiad. London: Organizing Committee for the XIV.
12. Olympiad, London, 1948. Consulted in the library of the Olympic Museum, Lausanne, Switzerland.
13. Carrington, Ben. 2004. Cosmopolitan Olympism, Humanism and the Spectacle of Race. In Post-Olympism? Questioning Sport in the Twenty-First Century, ed. John Bale and Mette Krogh Christensen, 81-97. Oxford: Berg.
14. Christie, James. 2007. Kodak Hits Delete Button. Globe and Mail, October 13. Available at http://www.theglobeandmail.com/servlet/story/LAC.20071013. OLYKODAK13/TPStory/Sports (accessed October 15, 2007).
15. Close, Paul, David Askew, and Xin Xu. 2007. The Beijing Olympiad: The Political Economy of a Sporting Mega-event. London: Routledge.
16. Dobbin, Ben. 2007. Kodak to cut Olympic Sponsorship after 2008 Games. Daily Southtown, October 12. Available at http://www.dailysouthtown.com/ business/600828, dst-kodak-12.article (accessed October 15, 2007).
17. Full Moon. 2005. Inspiration: London 2012 Bid Video Presentation. London.
18. Gruneau, Richard. 1984. Commercialism and the Modern Olympics. In Five- Ring Circus? Money, Power, and Politics at the Olympic Games, ed. Alan Tomlinson and Garry Whannel, 1-15. London: Pluto Press.
19. IOC. 2007a. Introduction to Olympic Marketing. Available at http://www.olympic.org/uk/organisation/facts/introduction/index-uk.asp (accessed June 22, 2007).
20. IOC. 2007b. Listing and Profiles of TOP Partners. Available at http://www.olympic.org/uk/organisation/facts/programme/profiles-uk.asp (accessed June 15, 2007).
21. Jennings, Andrew. 1996. The New Lords of the Rings: Olympic Corruption and How to Buy Gold Medals. London: Simon and Schuster.
22. Jennings, Andrew, and Clare Sambrook. 2000. The Great Olympic Swindle: When the World Wanted Its Games Back. London: Simon and Schuster.
23. Lee, Mike. 2006. The Race for the 2012 Olympics: The Inside Story of How London Won the Bid. London: Virgin Books.
24. Ling Zhijun. 2006. The Lenovo Affair: The Growth of China's Computer Giant and Its Takeover of IBM-PC. Trans. M. Avery. New York: John Wiley.
25. MacAloon, John. 2006. Reviewing Olympic Ethnography. In National Identity and Global Sports Events: Culture, Politics, and Spectacle in the Football World Cup and the Olympic Games, ed. Alan Tomlinson and Christopher Young, 13-29. Albany: State University of New York Press.
26. Payne, Michael. 2005. Olympic Turnaround. London: Business Press.
27. Scott, John, and Gordon Marshall. 2005. Oxford Dictionary of Sociology. 3rd ed. Oxford: Oxford University Press.
28. Short, John R. 2004. Going for Gold: Globalizing the Olympics, Localizing the Games. In Global Metropolitan: Globalizing Cities in a Capitalist World, 86-108. London: Routledge.
29. Simson, Vyv, and Andrew Jennings. 1992. The Lords of the Rings: Power, Money, and Drugs at the Olympic Games. London: Simon and Schuster.
30. Tomlinson, Alan. 1999. The Game's Up: Essays in the Cultural Analysis of Sport, Leisure, and Popular Culture. Aldershot, UK: Ashgate.
31. Tomlinson, Alan. 2005a. Olympic Survivals: The Olympic Games as a Global Phenomenon. In The Global Politics of Sport: The Role of Global Institutions in Sport, ed. L. Allison, 46-62. London: Routledge.
32. Tomlinson, Alan. 2005b. The Making of the Global Sports Economy: ISL, Adidas and the Rise of the Corporate Player in World Sport. In Sport and Corporate Nationalisms, ed. M. L. Silk, D. L. Andrews, and C. L. Cole, 35-65. Oxford: Berg.
33. Tomlinson, Alan. 2005c. The Commercialization of the Olympics: Cities, Corporations and the Olympic Commodity. In Global Olympics: Historical and Sociological Studies of the Modern Games, ed. K. Young and K. B. Wamsley, 179-200. Oxford: Elsevier.
34. Tomlinson, Alan. 2006a. Los Angeles 1984 and 1932: Commercializing the American Dream. In National Identity and Global Sports Events: Culture, Politics, and Spectacle in the Olympics and the Football World Cup, ed. Alan Tomlinson and Christopher Young, 163-76. London: Routledge.
35. Tomlinson, Alan. 2006b. The Commercialization of the Olympics: Cities, Corporations, and the Olympic Commodity. Available at http://alantomlinson. typepad.com/alan-tomlinson/observations-on-the-olympics/index.html.
36. Weber, Max. 1948. From Max Weber. Ed. H. Gerth and C. Wright Mills. London: Routledge and Kegan Paul.
37. Weber, Max. 1965. The Protestant Ethic and the Spirit of Capitalism. Trans. Talcott Parsons. London: Unwin University Books.
38. Weber, Max. 2001. Weber's Second Reply to Rachfahl, 1910. In The Protestant Ethic Debate: Max Weber's Replies to his Critics, 1907-1910, ed. David J. Chalcraft and Austin Harrington, 93-132. Liverpool: Liverpool University Press.