The elaboration likelihood model of persuasion

Advances in Experimental Social Psychology

Volumn 19, Issue C, 1986, Pages 123-205

  Petty, Richard E ^a   Cacioppo, John T ^b  

^a UNIVERSITY OF MISSOURI   (United States)

^b UNIVERSITY OF IOWA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77953970829     PISSN: 00652601     EISSN: None     Source Type: Book Series    
DOI: 10.1016/S0065-2601(08)60214-2     Document Type: Article

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