RFID diagnostics of promotion execution

RFID 2010: International IEEE Conference on RFID

Volumn , Issue , 2010, Pages 134-140

  Hacker, Patrick A ^a   Floerkemeier, Christian ^b   Sarma, Sanjay ^b   Schuh, Günther ^a  

^a FRAUNHOFER INSTITUTE FOR PRODUCTION TECHNOLOGY IPT   (Germany)

^b MASSACHUSETTS INSTITUTE OF TECHNOLOGY   (United States)

Author keywords

Business process analysis; Promotion execution; RFID

Indexed keywords

BUSINESS PROCESS; BUSINESS PROCESS ANALYSIS; CONSUMER GOODS; CONTINUOUS MEASUREMENTS; DIAGNOSTICS TOOLS; EXECUTION PERFORMANCE; ONLINE ADVERTISING; PROMOTIONAL DISPLAYS; RETAIL DISTRIBUTION; RF-ID TAGS; SHOP FLOOR; TIME FRAME;

FLOORS; RADIO NAVIGATION; SALES;

RETAIL STORES;

EID: 77953888012     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/RFID.2010.5467278     Document Type: Conference Paper

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