Study on data mining application in CRM system based on insurance trade

ACM International Conference Proceeding Series

Volumn 113, Issue , 2005, Pages 839-841

  Chen, Yongqiang ^a   Hu, Leifang ^a  

^a Economic Management Department   (China)

Author keywords

CRM; customers' value; data mining; insurance company

Indexed keywords

CLASSIFICATION ,; CRM SYSTEMS; DATA MINING APPLICATIONS; DATA MINING MODELS; DATA MINING TECHNOLOGY; INSURANCE COMPANIES; VALUE DATA;

COMPUTER SIMULATION; DATA MINING; ELECTRONIC COMMERCE; INSURANCE; SALES;

CUSTOMER SATISFACTION;

EID: 77953832098     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/1089551.1089715     Document Type: Conference Paper

References (4)

1. Peter C. Verhoef , Bas Donkers, Predicting customer potential value an application in the insurance industry, Decision Support System[M], 32, 2001, 189-199.
2. Janny.C.Hoekstra, Eelko.K.R.E.Huizingh, The Lifetime Value Concept in Customer-Based Marketing, Journal of Market Focused Management [M], 3, 1999, 257-274.
3. (US) Alex Berson, Stephen Smith, Kurt Thearling, Translated by Qi He, Yan Zheng, Establishing Data Mining Application in orienting CRM, (2001).
4. Yanjie Lv, Tao Yin, Qi Wang, Customer Relationship Management and its Subject Analyses[M], 2002.