Healthcare internet marketing: Developing a communication strategy for a broad healthcare network

ACM International Conference Proceeding Series

Volumn 232, Issue , 2007, Pages 291-295

  Lapão, Luís Velez ^a   Santos, Rui Sousa ^b   Góis, Miguel ^b   Silva, Paulo Duarte ^c  

^a University of Porto   (Portugal)

^b Centro Hospitalar do Baixo Alentejo   (Portugal)

^c UNIVERSITY OF PORTO   (Portugal)

Author keywords

e Government; Healthcare Internet marketing; Public marketing

Indexed keywords

COMMUNICATION ACTIVITIES; COMMUNICATION STRATEGY; E-GOVERNMENT; HEALTHCARE ORGANIZATIONS; INTERACTIVITY; INTERNET MARKETING; PUBLIC MARKETING;

GOVERNMENT DATA PROCESSING; INTERNET;

MARKETING;

EID: 77953744175     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/1328057.1328118     Document Type: Conference Paper

References (14)

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