The effect of regulatory depletion on attitude certainty

Journal of Marketing Research

Volumn 47, Issue 3, 2010, Pages 531-541

  Wan, Echo Wan ^a   Rucker, Derek D ^b   Tormala, Zakary L ^c   Clarkson, Joshua J ^d  

^a UNIVERSITY OF HONG KONG   (Hong Kong)

^b NORTHWESTERN UNIVERSITY   (United States)

^c STANFORD UNIVERSITY   (United States)

^d UNIVERSITY OF FLORIDA   (United States)

Author keywords

Advertising effectiveness; Attitude certainty; Consumer behavior; Perceived elaboration; Self regulatory depletion

Indexed keywords

EID: 77953601558     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.47.3.531     Document Type: Article

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