Effect of an antismoking advertisement on cinema patrons' perception of smoking and intention to smoke: A quasi-experimental study

Addiction

Volumn 105, Issue 7, 2010, Pages 1269-1277

  Hanewinkel, Reiner ^a   Isensee, Barbara ^a   Sargent, James D ^b   Morgenstern, Matthis ^a  

^a IFT Nord   (Germany)

^b NORRIS COTTON CANCER CENTER   (United States)

Author keywords

Antismoking advertisement; Cinema; Community based study; Movies; Quasi experimental; Smoking

Indexed keywords

ADOLESCENT; ADULT; ADVERTIZING; AGED; ARTICLE; ATTITUDE TO HEALTH; AUDIOVISUAL EQUIPMENT; CHILD; FEMALE; GERMANY; HUMAN; MALE; MIDDLE AGED; MOTIVATION; PERCEPTION; PSYCHOLOGICAL ASPECT; QUESTIONNAIRE; SMOKING; STATISTICAL MODEL;

ADOLESCENT; ADULT; ADVERTISING AS TOPIC; AGED; AGED, 80 AND OVER; ATTITUDE TO HEALTH; CHILD; FEMALE; GERMANY; HUMANS; LINEAR MODELS; MALE; MIDDLE AGED; MOTION PICTURES AS TOPIC; MOTIVATION; PERCEPTION; QUESTIONNAIRES; SMOKING; YOUNG ADULT;

EID: 77953312972     PISSN: 09652140     EISSN: 13600443     Source Type: Journal    
DOI: 10.1111/j.1360-0443.2010.02973.x     Document Type: Article

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