Website statistics 2.0: Using Google analytics to measure library website effectiveness

Technical Services Quarterly

Volumn 27, Issue 3, 2010, Pages 261-278

  Turner, Steven J ^a  

^a UNIVERSITY OF SOUTHERN MISSISSIPPI   (United States)

Author keywords

Google analytics; Library key performance indicators; Library website traffic analysis; Library website user behavior; Website metrics

Indexed keywords

ANALYTICS TOOLS; EFFECTIVE APPROACHES; EFFECTIVENESS MEASURE; GOOGLE ANALYTICS; KEY PERFORMANCE INDICATORS; MEASURES OF EFFECTIVENESS; USER BEHAVIORS; WEBSITE TRAFFICS;

BEHAVIORAL RESEARCH; BENCHMARKING; LIBRARIES; TOOLS; WEB SERVICES;

WEBSITES;

EID: 77953295160     PISSN: 07317131     EISSN: None     Source Type: Journal    
DOI: 10.1080/07317131003765910     Document Type: Article

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