The mystique of numbers: Belief in quantitative approaches to segmentation and persona development

Conference on Human Factors in Computing Systems - Proceedings

Volumn , Issue , 2010, Pages 4721-4731

  Siegel, David A ^a  

^a Dray & Associates Inc   (United States)

Author keywords

Personas; Qualitative research; Quantitative research; Segmentation; User research

Indexed keywords

COMPLEX RELATIONSHIPS; FIELD RESEARCH; MARKET RESEARCHES; QUALITATIVE RESEARCH; QUANTITATIVE APPROACH; QUANTITATIVE RESEARCH; SHARED MODEL; STATE OF THE ART; STATISTICAL SEGMENTATION; USER CENTERED DESIGNS; USER EXPERIENCE; USER RESEARCH; USER SEGMENTATION;

HUMAN ENGINEERING;

RESEARCH;

EID: 77953094460     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/1753846.1754221     Document Type: Conference Paper

References (5)

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2. Cooper, A. About Face 3: The Essentials of Interaction Design. Wiley Publishing, Inc. Indianapolis, Indiana, USA, 2007.
3. Gibson, Lawrence D. Is something rotten in segmentation?: What's right, wrong, and downright rotten with segmentation. Marketing Research (Spring, 2001), 21-25.
4. Gownder, J. P. with de Lussanet, M. and Dan Wilkos, D. The Consumer Product Strategist's Guide To Segmentation Analysis: Don't Leave Segmentation To The Market Research Department Alone. Forrester Research, 2009.
5. Pruitt, J., and Adlin, T. The Persona Lifecycle: Keeping People in Mind Throughout Product Design. Elsevier, New York, USA, 2006.