User-generated content on social media: Predicting market success with online word-of-mouth

IEEE Intelligent Systems

Volumn 25, Issue 1, 2010, Pages 75-78

  Liu, Yong ^a   Chen, Yubo ^a   Lusch, Robert F ^a   Chen, Hsinchun ^a   Zimbra, David ^a   Zeng, Shuo ^a  

^a UNIVERSITY OF ARIZONA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

FIRM STRATEGY; MARKET SUCCESS; MESSAGE BOARDS; MOVIE INDUSTRY; PRODUCT QUALITY; PRODUCT SALES; SOCIAL MEDIA; USER-GENERATED CONTENT; WORD OF MOUTH;

COMPUTATIONAL LINGUISTICS; MOBILE TELECOMMUNICATION SYSTEMS; SOCIAL NETWORKING (ONLINE);

MOTION PICTURES;

EID: 77952869337     PISSN: 15411672     EISSN: None     Source Type: Journal    
DOI: 10.1109/MIS.2010.27     Document Type: Conference Paper

References (5)

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2. Y. Liu, "Word-of-Mouth for Movies: Its Dynamics and Impact on Box Office Revenue," J. Marketing, vol. 70, no. 3, 2006, pp. 74-89.
3. Y. Chen and J. Xie, "Third-Party Product Review and Firm Marketing Strategy," Marketing Science, vol. 24, no. 2, 2005, pp. 218-40.
4. T. Wilson et al., "OpinionFinder: A System for Subjectivity Analysis," Proc. Human Language Tech. Conf. (HLP/EMNLP 05), Assoc. Computational Linguistics, 2005, pp. 34-35.
5. A. Esuli and F. Sebastiani, "SentiWordNet: A Publicly Available Lexical Resource for Opinion Mining," Proc. 5th Conf. Language Resources and Evaluation (LREC 06), Evaluations and Language Resources Distribution Agency, 2006, pp. 417-422.