Developing a product innovation and technology strategy for your business

Research Technology Management

Volumn 53, Issue 3, 2010, Pages 33-40

  Cooper, Robert G ^a   Edgett, Scott J ^b  

^a MCMASTER UNIVERSITY   (Canada)

^b PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

Entry strategies; Innovation strategy; Product development strategy; Roadmaps; Strategic arenas; Strategic buckets

Indexed keywords

ENGINEERING RESEARCH; PLANNING;

ENTRY STRATEGY; INNOVATION STRATEGY; PRODUCT DEVELOPMENT STRATEGY; ROAD-MAPS; STRATEGIC ARENAS; STRATEGIC BUCKETS;

INNOVATION;

EID: 77952774306     PISSN: 08956308     EISSN: 19300166     Source Type: Journal    
DOI: 10.1080/08956308.2010.11657629     Document Type: Article

References (12)

1. Kirk, B. 2009. Creating an Environment for Effective Innovation. Presentation given at the Stage-Gate Innovation Summit 2009, Clearwater Beach, FL, February.
2. Cooper, R. G., Edgett, S. J., and Kleinschmidt, E. J. 2004. Benchmarking Best NPD Practices-2: Strategy, Resources and Portfolio Management Practices. Research-Technology Management 47(3), pp. 50-60.
3. Parts of the remainder of this article are taken from R. G. Cooper and S. J. Edgett, Product Innovation and Technology Strategy (Hamilton, ON: Product Development Institute, 2009).
4. For an outline of portfolio management methods, including strategic buckets, see R.G. Cooper, S. J. Edgett, and E. J. Kleinschmidt, Portfolio Management for New Products, 2 ed. (Reading, MA: Perseus Books, 2002).
5. and R. G. Cooper, S. J. Edgett, and E. J. Kleinschmidt, Optimizing the Stage-Gate® Process: What Best Practice Companies Are Doing-Part II, Research-Technology Management 45(6), pp. 43-49.
6. This section is taken from R. G. Cooper, Your NPD Portfolio May Be Harmful to Your Business's Health, PDMA Visions 29(2), pp. 22-26;.
7. for a more in-depth discussion on strategic buckets see Portfolio Management for New Products, pp. 123-136.
8. For more on roadmaps, see R. E. Albright and T. A. Kappel, Roadmapping in the Corporation, Research-Technology Management 46(2), pp. 31-40;.
9. A. McMillan, Roadmapping-Agent of Change, Research-Technology Management 46(2), pp. 40-47;.
10. and M. H. Myer and A. P. Lehnerd, The Power of Product Platforms (New York: Free Press, 1997).
11. The term "product roadmap" has come to have many meanings. Here we mean a strategic roadmap, which lays out the major initiatives and platforms the business will undertake well into the future, as opposed to a tactical roadmap, which lists each and every product, extension, modification and version.
12. The term "technology roadmap" also has several different meanings. Here we use the term to denote a plan for the business's expected technology developments or acquisitions; by contrast, the term "technology roadmap" is sometimes used to describe an industry technological forecast laying out what new technologies are anticipated in an industry.