Locating and disseminating effective messages: Enhancing gender representation in computing majors and careers

SIGMIS CPR 2008 - Proceedings of the 2008 ACM SIGMIS CPR Conference: Refilling the Pipeline: Meeting the Renewed Demand for Information Technology Workers

Volumn , Issue , 2008, Pages 106-108

  Berkelaar, Brenda L ^a   Kisselburgh, Lorraine G ^a   Buzzanell, Patrice M ^a  

^a PURDUE UNIVERSITY   (United States)

Author keywords

Communication; Computing majors; Gender representation; Memorable messages; Recruitment; Retention; STEM; Technology careers; Technology workforce

Indexed keywords

BACHELOR'S DEGREE; COMPUTING MAJORS; CULTURAL ISSUE; GENDER REPRESENTATION; QUANTITATIVE TECHNIQUES;

COMMUNICATION; EMPLOYMENT; INFORMATION TECHNOLOGY; LENSES; OPTICAL INSTRUMENTS; RESEARCH;

PROFESSIONAL ASPECTS;

EID: 77952252039     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/1355238.1355265     Document Type: Conference Paper

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