Market analysis of fit preferences of female boomers

Journal of Fashion Marketing and Management

Volumn 14, Issue 2, 2010, Pages 219-229

  Howarton, Renee D ^a   Lee, Brenna ^b  

^a UNIVERSITY OF WISCONSIN STOUT   (United States)

^b Unico Prezzo Italiano Milano Department Store   (Italy)

Author keywords

Baby boomer generation; Clothing; Consumer behaviour; Market segmentation

Indexed keywords

APPAREL FABRIC; CONSUMER RESEARCH; GARMENT; MARKET;

EID: 77952174675     PISSN: 13612026     EISSN: None     Source Type: Journal    
DOI: 10.1108/13612021011046075     Document Type: Article

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