Extracting consumers needs for new products: A web mining approach

3rd International Conference on Knowledge Discovery and Data Mining, WKDD 2010

Volumn , Issue , 2010, Pages 440-443

  Thorleuchter, Dirk ^a   Van Den Poel, Dirk ^b   Prinzie, Anita ^b  

^a FRAUNHOFER INT   (Germany)

^b GHENT UNIVERSITY   (Belgium)

Author keywords

New product development knowledge discovery; Text classification; Web mining

Indexed keywords

KNOWLEDGE DISCOVERY; MARKETING ACTIVITIES; MARKETING DEPARTMENTS; NEW PRODUCT; NEW PRODUCT DEVELOPMENT; TEXT CLASSIFICATION; TEXTUAL INFORMATION; WEB MINING; WEB-BASED APPLICATIONS; WEB-MINING APPROACH; WEBLOGS;

DATA MINING; INTERNET; MARKETING; PRODUCT DEVELOPMENT; WORLD WIDE WEB;

TEXT PROCESSING;

EID: 77952121800     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/WKDD.2010.14     Document Type: Conference Paper

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