Don't throw it away: The corporate role in product disposition

Journal of Business Strategy

Volumn 31, Issue 3, 2010, Pages 50-55

  Raghavan, Srividya ^a  

^a IFHE UNIVERSITY   (India)

Author keywords

Consumer behaviour; Corporate social responsibility; Marketing decision making; Waste management

Indexed keywords

EID: 77951989312     PISSN: 02756668     EISSN: None     Source Type: Journal    
DOI: 10.1108/02756661011036709     Document Type: Article

References (13)

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