An investigation of document aesthetics for web-to-print repurposing of small-medium business marketing collateral

Proceedings of SPIE - The International Society for Optical Engineering

Volumn 7540, Issue , 2010, Pages

  Allebach, J P ^a   Ortiz Segovia, Maria ^a   Atkins, C Brian ^b   O'Brien Strain, Eamonn ^b   Damera Venkata, Niranjan ^b   Bhatti, Nina ^b   Liu, Jerry ^b   Lin, Qian ^b  

^a PURDUE UNIVERSITY   (United States)

^b HEWLETT PACKARD LABORATORIES   (United States)

Author keywords

Aesthetics; Document layout; Documents; Marketing collateral; Repurposing; Web to print

Indexed keywords

BUSINESS OWNERS; DOCUMENTS; ELECTRONIC MEDIA; ENGINEERING AND COMPUTER SCIENCE; GRAPHIC ELEMENTS; MARKETING TEAM; MEDIUM-SIZED BUSINESS; POTENTIAL CUSTOMERS; PROFESSIONAL DESIGNERS; REPURPOSING; SMALL-MEDIUM BUSINESS; WEB PAGE; WEB-TO-PRINT;

EXPERIMENTS; MARKETING; PRINTING; WEBSITES;

DESIGN;

EID: 77951836515     PISSN: 0277786X     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1117/12.843923     Document Type: Conference Paper

References (6)

1. O'Brien-Strain, E. and Liu, J, J., "Learning from graphic designers: using grids as scaffolding for automatic print layout," Proc. SPIE 7540, xxx-yyy (2010).
2. Koren, L. and Wippo Meckler, R., [Graphic Design Cookbook], Chronicle Books, San Francisco, CA (1989).
3. Cullen, K., [Layout Workbook], Rockport Publishers, Beverly, MA (2005).
4. Samara, T., [Making and Breaking the Grid], Rockport Publishers, Beverly, MA (2005).
5. Lupton, E. and Cole Phillips, J., [Graphic Design The New Basics], Princeton Architectural Press, New York, NY (2008).
6. http://digital.library.wisc.edu/1711.dl/DLDecArts.GramOrnJones.