The influence of consumer-generated content on customer experiences and consumer behavior

Social Software and Web 2.0 Technology Trends

Volumn , Issue , 2008, Pages 18-28

  Harrell, David ^a  

^a Circuit City Stores Inc   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77951729024     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4018/978-1-60566-122-3.ch002     Document Type: Chapter

References (6)

1. Barton, B. (2006). Ratings, reviews, and ROI: How leading retailers use customer word of mouth in marketing and merchandising. BazaarVoice. Retrieved April 15, 2008, from http://www.jiad.org/vol7/no1/barton/bv-wom-wp-oct06.pdf
2. Bughin, J., & Manyika, J. (2007). How businesses are using Web 2.0: A McKinsey global survey. Retrieved April 19, 2008, from http://www.mckinseyquarterly.com/articlepage.aspx?ar=1913&pagenum=1
3. Gogoi, P. (2007). Retailers take a tip from MySpace. Business Week. Retrieved April 15, 2007, from http://www.businessweek.com/bwdaily/dnflash/content/feb2007/db20070213_626293.htm?chan=search
4. Kharif, O. (2007). Retail 2.0. Business Week: Innovation. Retrieved April 15, 2007, from http://www.businessweek.com/innovate/content/jan2007/id20070131_360739.htm?chan=search
5. Reibstein, D. (2007). Word of mouth wisdom. Retrieved April 15, 2008, from http://blog.shop.org/index.php?s=Reibstein
6. Row, H. (2006). DoubleClick touchpoints survey IV: How digital media fit into consumer purchase decisions. Retrieved April 19, 2007, from http://www.doubleclick.com/insight/pdfs/dc_touch-pointsIV_0611.pdf