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Volumn 12, Issue 2, 2004, Pages 105-127

Exploring anti-smoking and anti-binge drinking issues in the context of generally accepted consumer theory

Author keywords

Interpersonal influence; Social issue marketing; Social marketing

Indexed keywords


EID: 77951491735     PISSN: 10495142     EISSN: 15406997     Source Type: Journal    
DOI: 10.1300/J054v12n02_06     Document Type: Article
Times cited : (8)

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