Academics as part-time marketers in university offshore programs: An exploratory study

Journal of Higher Education Policy and Management

Volumn 32, Issue 2, 2010, Pages 149-158

  Poole, David ^a   Ewan, Craig ^b  

^a MACQUARIE UNIVERSITY   (Australia)

^b AUSTRALIAN NATIONAL UNIVERSITY   (Australia)

Author keywords

Educational marketing; International relationship management; Offshore education; University international strategies

Indexed keywords

EID: 77951270139     PISSN: 1360080X     EISSN: 14699508     Source Type: Journal    
DOI: 10.1080/13600800903575447     Document Type: Article

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