Designing product listing pages-Effects on sales and users' cognitive workload

International Journal of Human Computer Studies

Volumn 68, Issue 7, 2010, Pages 423-431

  Schmutz, P ^a   Roth, S P ^a   Seckler, M ^a   Opwis, K ^a  

^a UNIVERSITY OF BASEL   (Switzerland)

Author keywords

Category pages; Cognitive load; E commerce; Eye tracking; Online shopping; Product listing pages

Indexed keywords

BRAND NAMES; COGNITIVE LOADS; COGNITIVE WORKLOADS; DESIGN OF PRODUCT; E-COMMERCE; EYE-TRACKING; LABORATORY EXPERIMENTS; MATRIX; MULTIPLE PRODUCTS; ONLINE SHOPPING; PRODUCT SELECTION;

ELECTRONIC COMMERCE;

EID: 77950917565     PISSN: 10715819     EISSN: 10959300     Source Type: Journal    
DOI: 10.1016/j.ijhcs.2010.02.001     Document Type: Article

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