Batman versus the green hornet: The merchandisable TV text and the paradox of licensing in the classical network era

Cinema Journal

Volumn 49, Issue 2, 2010, Pages 63-85

  Santo, Avi ^a  

^a OLD DOMINION UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77950787861     PISSN: 00097101     EISSN: 15272087     Source Type: Journal    
DOI: 10.1353/cj.0.0177     Document Type: Article

References (38)

1. 1 Gary Cross, Kids' Stuff: Toys and the Changing World of American Childhood (Cambridge, MA: Harvard University Press, 1997), 164. I would like to thank the courteous staff at the Detroit Public Library as well as Jennifer Peterson, who collected materials on my behalf from the American Heritage Center
2. Michel Foucault, The Archeology of Knowledge & The Discourse on Language, trans. A. M. Sheridan Smith (New York: Pantheon, 1972)
3. Pierre Bourdieu, The Field of Cultural Production: Essays on Art and Literature (New York: Columbia University Press, 1993), 29-144
4. Paul du Gay, Production of Culture/Cultures of Production (London: Sage, 1998), 7
5. See ibid., 7
6. 9 Mark Alvey, "The Independents: Rethinking the Television Studio System," in Television: The Critical View, 6th ed., ed. Horace Newcomb (New York: Oxford University Press, 2000), 34-51
7. Moya Luckett, "Girl Watchers: Patty Duke and Teen TV," and Henry Jenkins, "Dennis the Menace, 'The All American Handful,'" both in The Revolution Wasn't Televised: Sixties Television and Social Confl ict, ed. Lynn Spigel and Michael Curtin (New York: Routledge, 1997), 95-118 and 119-138
8. see Sean Griffi n, "Kings of the Wild Backyard: Davy Crockett and Children's Space," in Kids' Media Culture, ed. Marsha Kinder (Durham, NC: Duke University Press, 1999), 102-121
9. See Andy Medhurst, "Batman, Deviance and Camp," and Lynn Spigel and Henry Jenkins, "Same Bat Channel, Different Bat Times: Mass Culture and Popular Memory," both in The Many Lives of the Batman: Critical Approaches to a Superhero and His Media, ed. Roberta E. Pearson and William Uricchio (New York: Routledge, 1991), 149-163 and 117-148
10. Will Brooker, Batman Unmasked: Analyzing a Cultural Icon (London: Continuum, 2000)
11. William D. Hartley, "Smash! Batman Is Hit on the Retail Scene; He Outsells Agent 007," Wall Street Journal, n.d., ca. 1966
12. Arthur Myers, "They Bought the Rights to Get Rich," True Magazine, December 1966 (reprint, no page numbers listed). Dozier, Box 49
13. National Periodical Publications Annual Report, 1966. Dozier, Box 49
14. "Batman with Robin the Boy Wonder Authorized Products and Offi cial Licenses," 1966. Dozier, Box 49
15. Advertising Age, Press reprint (ca. 1966)
16. Luckett, "Girl Watchers," 98
17. Myers, "They Bought the Rights to Get Rich." Dozier, Box 49
18. "Lone Ranger Public Appearance Rules" (ca. 1951). Trendle, Box 70, Folder 6
19. Nicholas Sammond, Babes in Tomorrowland: Walt Disney and the Making of the American Child, 1930-1960 (Durham, NC: Duke University Press, 2005)
20. Lizabeth Cohen, A Consumers' Republic: The Politics of Mass Consumption in Postwar America (New York: Vintage, 2003), 7
21. "The Lone Ranger Standards and Background" (ca. 1953). Trendle, Box 69, Folder 20
22. Cross, Kids' Stuff, 107-108
23. Caldwell, Production Culture, 7
24. "Subject: Lone Ranger Anniversary Story" (ca. 1953). Trendle, Box 69, Folder 20
25. Walter Benjamin, "Theses on the Philosophy of History," in Illuminations: Essays and Refl ections, ed. Hannah Arendt (New York: Harcourt, 1968), 255
26. TLS, Trendle to Dozier, November 26, 1965. Trendle, Box 38, Folder 13
27. TLS, Dozier to Trendle, August 19, 1966. Dozier, Box 7
28. TLS, Trendle to Dozier, May 13, 1966. Dozier, Box 7
29. TLS, Bluel to Trendle, September 6, 1966. Dozier, Box 7
30. See also TLS, Trendle to Dozier, June 22, 1966
31. TLS, Trendle to Bluel, September 20, 1966. Dozier, Box 7
32. TLS Trendle to Dozier, March 25, 1967. Trendle, Box 38, Folder 5
33. TLS Dozier to Trendle, January 3, 1967. Trendle, Box 38, Folder 5
34. TLS, Trendle to Goldenson, April 22, 1970. Trendle, Box 53, Folder 3
35. Peter Suciu, "Time for Action! Superheroes to Save the Day," Playthings Online, September 1, 2008, http://www.playthings.com/article/ ca6595449.html (accessed June 22, 2009)
36. See Steven Boyer's comment on Alisa Perren's "More Dark Nights for DC Comics and Time Warner?" FlowTV 8, no. 8 (September 18, 2008), http://fl owtv.org/?p=1758 (accessed June 22, 2009)
37. "Seth Rogen Talks about GREEN HORNET," Mania, November 29, 2007, http://www.mania.com/seth-rogen-talks-about-green-hornet-article-56763. html (accessed October 22, 2009)
38. Randi Schmelzer, "Tentpole Merchandise Battle Heats Up," Variety, June 9, 2008