Beyond the battlegrounds? Electoral college strategies in the 2008 presidential election

Journal of Political Marketing

Volumn 8, Issue 4, 2009, Pages 272-291

  Huang, Taofang ^a   Shaw, Daron ^a  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

Author keywords

2008 presidential election; Battleground states; Campaign spending; Electoral college; Political campaigns; Resource allocation strategies; Television advertising

Indexed keywords

EID: 77950776569     PISSN: 15377857     EISSN: 15377865     Source Type: Journal    
DOI: 10.1080/15377850903263771     Document Type: Article

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