Advertising and marketing in China must join the online revolution

China Business Review

Volumn 36, Issue 1, 2009, Pages

  Meyer, Michael ^a   Michael, David C ^b   Nettesheim, Christoph ^a  

^a BOSTON CONSULTING GROUP   (United States)

^b Department of BCG ^*  (China)

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EID: 77950677061     PISSN: 01637169     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Review

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