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Volumn 42, Issue 3 SUPPL., 2010, Pages

Touching Hearts, Touching Minds: Using Emotion-based Messaging to Promote Healthful Behavior in the Massachusetts WIC Program

Author keywords

behavior; education; emotion; message; nutrition

Indexed keywords

ADULT; ARTICLE; CATERING SERVICE; CLINICAL TRIAL; DIET; EDUCATION; EMOTION; FEMALE; HEALTH BEHAVIOR; HEALTH CENTER; HEALTH PROMOTION; HUMAN; HUMAN RELATION; INFORMATION PROCESSING; METHODOLOGY; MOTHER; MOTOR ACTIVITY; MULTICENTER STUDY; NUTRITIONAL SCIENCE; PATIENT EDUCATION; PEER GROUP; PILOT STUDY; PSYCHOLOGICAL ASPECT; SOCIAL CARE; UNITED STATES;

EID: 77950621887     PISSN: 14994046     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jneb.2010.02.004     Document Type: Article
Times cited : (18)

References (8)
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  • 5
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    • Moore D.J., Harris W.D., and Chen H.C. Affect intensity: an individual difference response to advertising appeals. Journal of Consumer Research 22 (1995) 154-164
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    • Moore, D.J.1    Harris, W.D.2    Chen, H.C.3
  • 6
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    • Ad-evoked feelings: structure and impact on attitude toward advertising and recall
    • Pieters R., and Klerk-Warmerdam M. Ad-evoked feelings: structure and impact on attitude toward advertising and recall. Journal of Business Research 37 (1996) 105-114
    • (1996) Journal of Business Research , vol.37 , pp. 105-114
    • Pieters, R.1    Klerk-Warmerdam, M.2
  • 7
    • 33748206749 scopus 로고    scopus 로고
    • 4 keys to using emotion
    • Van Groesbeck K. 4 keys to using emotion. Target Marketing 2 (1996) 26-29
    • (1996) Target Marketing , vol.2 , pp. 26-29
    • Van Groesbeck, K.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.