Customer behavior and decision making in the refurbishment industry - A data mining approach

Journal of Civil Engineering and Management

Volumn 16, Issue 1, 2010, Pages 75-84

  Huang, Chung Fah ^a   Hsueh, Sung Lin ^b  

^a NATIONAL KAOHSIUNG UNIVERSITY OF APPLIED SCIENCES   (Taiwan)

^b TUNG FANG INSTITUTE OF TECHNOLOGY   (Taiwan)

Author keywords

Business strategy; Consumer behavior; Datamining; EKB model; Refurbishment industry; Service quality

Indexed keywords

BUSINESS STRATEGY; CONSUMER BEHAVIOR; CONSUMER BEHAVIORS; EKB MODEL; SERVICE QUALITY;

ASSOCIATIVE PROCESSING; DATA MINING; DECISION TREES; QUALITY OF SERVICE; RESEARCH; SALES; STRATEGIC PLANNING;

CUSTOMER SATISFACTION;

EID: 77950219982     PISSN: 13923730     EISSN: 18223605     Source Type: Journal    
DOI: 10.3846/jcem.2010.07     Document Type: Article

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