Path vs strutral equation modeling do the relative merits of path analysis and structure equation modeling outweight their limitiations?

Marketing Research

Volumn 12, Issue 3, 2000, Pages 13-19

  Grapentine, Terry ^a  

^a Department of Ankeny

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77949743800     PISSN: 10408460     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (5)

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2. Arbuckle, James L. and Werner Wothke (1999), Amos 4.0 User's Guide. Chicago. SmallWaters Corporation.
3. Baron, Ruben M. and David A. Kenny (1986), "The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical
4. Considerations, "Journal of Marketing Research. 19 (May), 229-39.
5. Churchill, Gilbert A.. Jr. (1999), Marketing Research: Methodological Foundations. 7th Edition, New York, Dryden Press.