Mobilizing attention: Storytelling for innovation

Interactions

Volumn 17, Issue 2, 2010, Pages 24-26

  Kim, Jeffrey ^a   Lund, Arnold ^b   Dombrowski, Caroline ^a  

^a UNIVERSITY OF WASHINGTON   (United States)

^b MICROSOFT   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

BUSINESS VALUE; COLLECTIVE PROCESS; CREATIVE IDEAS; EFFECTIVE MECHANISMS; MENTAL MODEL; REVENUE STREAMS;

EID: 77949441597     PISSN: 10725520     EISSN: 15583449     Source Type: Trade Journal    
DOI: 10.1145/1699775.1699781     Document Type: Article

References (3)

1. Hargadon, A.B., Bechky, B.A. "When Collections of Creatives Become Creative Collectives: A Field Study of Problem Solving at Work." Organization Science 17, 4 (2006): 484-500.
2. Halliday, S.V "The Power of Myth n Impeding Service innovation." Journal of Management Inquiry 17 1 (2008): 44-55
3. Buckler, S. and Zien, K.A. "The Spirituality of Innovation: Learning from stories." Journal of Prod Innovation Management 13 (1996): 391-405.