The relevance of subsidiary initiatives for Brazilian multinationals

RAE Revista de Administracao de Empresas

Volumn 49, Issue 3, 2009, Pages 253-265

  Borini, Felipe Mendes ^a   Fleury, Maria Tereza Leme ^b,c   Fleury, Afonso Carlos Corrêa ^c   Junior, Moacir de Miranda Oliveira ^c  

^a ESCOLA SUPERIOR DE PROPAGANDA E MARKETING   (Brazil)

^b FUNDAÇÃO GETÚLIO VARGAS   (Brazil)

^c UNIVERSITY OF SÃO PAULO   (Brazil)

Author keywords

Brazilian multinationals; Initiatives; Internationalization; Organizational strategy; Subsidiaries

Indexed keywords

EID: 77749269005     PISSN: 00347590     EISSN: 2178938X     Source Type: Journal    
DOI: 10.1590/S0034-75902009000300002     Document Type: Article

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