The marketing innovation of the self-medication OTC drugs with reference to the reform of medical treatment

2009 International Conference on Information Management, Innovation Management and Industrial Engineering, ICIII 2009

Volumn 1, Issue , 2009, Pages 81-87

  Yu, Weizhen ^a  

^a ZHEJIANG SHUREN UNIVERSITY   (China)

Author keywords

Marketing innovation; Marketing model; OTC drugs

Indexed keywords

CLASSIFICATION SYSTEM; EXTERNAL MARKET; MARKETING MODELS; MEDICAL TREATMENT; OTC DRUGS; PATH CHOICE; SERVICE CENTER;

COMMERCE; INDUSTRIAL ENGINEERING; INFORMATION MANAGEMENT; INNOVATION;

MARKETING;

EID: 77649312267     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/ICIII.2009.27     Document Type: Conference Paper

References (7)

1. Kotler, Philip, Level Marketing, CITIC Publishing House, 2008, (3):pp41.
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3. Zhang Gongwei, Study on Chinese Enterprises Marketing Innovation, Inner Mongolia University, 2005, (3).
4. Chen Li, Exploration Study of Chinese Small- Medium-Sized Enterprises Marketing Innovation. China Ocean University. 2005,(4)
5. Zhang Liyun, "The Exploration of New Marketing Model of Pharmaceutical Enterprises in New Environment," Entrepreneurial World, vol. 10, 2008. pp. 143-144
6. Chen Jing, "The Research on the Medicine Marketing Innovation of Pharmaceutical Enterprises," Chinese Medicine, vol.16, , 2007. pp. 3-4
7. Yu Weizhen, "The Research on the Medicine Marketing Model, Industry Economy,"vol.6,2008.pp.78-81