A university student behavioral intention model of online shopping based on TAM

2009 International Conference on Information Management, Innovation Management and Industrial Engineering, ICIII 2009

Volumn 1, Issue , 2009, Pages 625-628

  Hu, Yong ^a   Sun, Xin ^a   Zhang, Jing ^a   Zhang, Xiangzhou ^a   Luo, Fanghao ^a   Huang, Lijun ^a  

^a GUANGDONG UNIVERSITY OF FOREIGN STUDIES   (China)

Author keywords

Behavioral intention; Online shopping; Technology Acceptance Model; University student

Indexed keywords

BEHAVIORAL INTENTION; CONTRIBUTING FACTOR; GUANGZHOU; HIGHER EDUCATION; INTERACTIVE RELATIONSHIPS; ONLINE CONSUMERS; ONLINE MARKETING; ONLINE SHOPPING; ONLINE VENDORS; PERCEIVED EASE OF USE; PERCEIVED RISK; PERCEIVED USEFULNESS; SAMPLING SURVEY; TECHNOLOGY ACCEPTANCE MODEL; UNIVERSITY STUDENTS;

BEHAVIORAL RESEARCH; COMPUTER CRIME; ELECTRONIC COMMERCE; INDUSTRIAL ENGINEERING; INFORMATION MANAGEMENT; INNOVATION; STUDENTS; TEACHING;

EDUCATION COMPUTING;

EID: 77649291205     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/ICIII.2009.156     Document Type: Conference Paper

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