Is enjoyment important? An empirical research on the impact of perceive enjoyment on adoption of new technology

2009 International Conference on Information Management, Innovation Management and Industrial Engineering, ICIII 2009

Volumn 4, Issue , 2009, Pages 511-514

  Song, Yuanfang ^a   Han, Jidong ^a  

^a Renmin University of China   (China)

Author keywords

Adoption; Enjoyment; New technology

Indexed keywords

BEHAVIORAL INTENTION; EMPIRICAL ANALYSIS; EMPIRICAL RESEARCH; NEW TECHNOLOGIES; PERCEIVED ENJOYMENT; RELATIVE IMPORTANCE;

INDUSTRIAL ENGINEERING; INFORMATION MANAGEMENT; TECHNOLOGY;

INNOVATION;

EID: 77649285359     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/ICIII.2009.582     Document Type: Conference Paper

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