Dogs are talking: San Francisco's social marketing campaign to increase syphilis screening

Sexually Transmitted Diseases

Volumn 37, Issue 3, 2010, Pages 173-176

  Stephens, Sally C ^a,b   Bernstein, Kyle T ^b   McCright, Jacqueline E ^b   Klausner, Jeffrey D ^b  

^a CENTERS FOR DISEASE CONTROL AND PREVENTION   (United States)

^b SAN FRANCISCO DEPARTMENT OF PUBLIC HEALTH   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADULT; ARTICLE; CLINICAL EVALUATION; HEALTH PROGRAM; HUMAN; HUMAN IMMUNODEFICIENCY VIRUS INFECTION; MAJOR CLINICAL STUDY; MALE; MALE HOMOSEXUAL; MARKETING; SYPHILIS;

ADOLESCENT; ADULT; ANIMALS; DOGS; HEALTH BEHAVIOR; HEALTH EDUCATION; HEALTH KNOWLEDGE, ATTITUDES, PRACTICE; HOMOSEXUALITY, MALE; HUMANS; INTERVIEWS AS TOPIC; MALE; MASS SCREENING; MIDDLE AGED; QUESTIONNAIRES; SAN FRANCISCO; SOCIAL MARKETING; SYPHILIS; YOUNG ADULT;

EID: 77649120018     PISSN: 01485717     EISSN: None     Source Type: Journal    
DOI: 10.1097/OLQ.0b013e3181bf5a80     Document Type: Article

References (6)

1. STD Control Section. San Francisco Sexually Transmitted Disease Annual Summary, 2007. San Francisco, CA: San Francisco Department of Public Health, 2007.
2. Klausner JD. Frequency of syphilis testing in HIV-infected patients: More and more often. Sex Transm Dis 2009; 36:86-87.
3. Ahrens K, Kent CK, Montoya JA, et al. Healthy Penis: San Francisco's social marketing campaign to increase syphilis testing among gay and bisexual men. PLoS Med 2006; 3:e474.
4. Montoya JA, Kent CK, Rotblatt H, et al. Social marketing campaign significantly associated with increases in syphilis testing among gay and bisexual men in San Francisco. Sex Transm Dis 2005; 32:395-399.
5. Kotler P, Zaltman G. Social marketing: An approach to planned social change. J Mark 1971; 35:3-12.
6. Vega MY, Roland EL. Social marketing techniques for public health communication: A review of syphilis awareness campaigns in 8 US cities. Sex Transm Dis 2005; 32(suppl 10):S30-S36.