Customer knowledge and business strategy

Marketing Research

Volumn 12, Issue 1, 2000, Pages 9-16

  Almquist, Eric ^a   Pierce, Andrew ^a  

^a Mercer Management Consulting Inc   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77449088299     PISSN: 10408460     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (1)

1. Slywotzky, Adrian and David Morrison (1999), Profit Patterns 30 Ways to Anticipate and Profit from Strategic Forces Reshaping Your Business. New York: Random House.