Cost-effectiveness of a ROPS social marketing campaign

Journal of Agricultural Safety and Health

Volumn 16, Issue 1, 2010, Pages 31-40

  Sorensen, Julie A ^a   Jenkins, Paul ^a   Bayes, Barbara ^a   Clark, Stefan ^a   May, John J ^a  

^a BASSETT HEALTHCARE   (United States)

Author keywords

Cost benefit analysis; Fatalities; Injury; Intervention; Rollover protective structures; ROPS; Tractors

Indexed keywords

AGRICULTURE; ARTICLE; COST BENEFIT ANALYSIS; DECISION TREE; ECONOMICS; HEALTH SURVEY; HUMAN; INJURY; INSTRUMENTATION; MORTALITY; MOTOR VEHICLE; OCCUPATIONAL ACCIDENT; SAFETY; SOCIAL MARKETING; UNITED STATES;

ACCIDENTS, OCCUPATIONAL; AGRICULTURE; COST-BENEFIT ANALYSIS; DECISION TREES; HEALTH SURVEYS; HUMANS; MOTOR VEHICLES; NEW YORK; SAFETY; SOCIAL MARKETING; WOUNDS AND INJURIES;

EID: 76949107936     PISSN: 10747583     EISSN: None     Source Type: Trade Journal    
DOI: None     Document Type: Article

References (32)

1. Andreasen, A. R. 1995. Marketing Social Change. San-Francisco, Cal.: Jossey-Bass.
2. Anyaegbunam, C., and R. McKnight. 2007. Designing community-based social marketing programs for tractor safety: Formative research findings. Presented at the National Agricultural Tractor Safety Initiative Conference (July 2007).
3. CDC. 1993. Public health focus: Effectiveness of rollover protective structures for preventing injuries associated with agricultural tractors. MMWR 42(3): 57-59.
4. Cole, H. P., M. L. Myers, and S. C. Westneat. 2006. Frequency and severity of injuries to operators during overturns of farm tractors. J. Agric. Safety and Health 12(2): 127-138.
5. Hallman, E. 1994-2000. New York State farm injury investigation reports. Cooperstown, N.Y.: New York Center for Agricultural Medicine and Health.
6. Hallman, E. M. 2005. ROPS retrofitting: Measuring effectiveness of incentives and uncovering inherent barriers to success. J. Agric. Safety and Health 11(1): 75-84.
7. Kelsey, T. W., J. J. May, and P. L. Jenkins. 1996. Farm tractors, and the use of seat belts and rollover-protective structures. American J. Ind. Med. 30(4): 447-451.
8. Leigh, J. P., S. B. Markowitz, M. C. Fahs, J. Bernstein, L. Mishe, C. Shin, and P. J. Landrigan. 1992. Costs of occupational injuries and illnesses, 1992. In Final Report for Cooperative Agreement with ERC, Inc. Cooperative Agreement No. U60-CCU-902886. Atlanta, Ga.: NIOSH.
9. Loringer, K. A., and J. R. Myers. 2008. Tracking the prevalence of rollover protective structures on U.S. farm tractors: 1993, 2001, and 2004. J. Safety Res. 39(5): 509-517.
10. May, J., J. A. Sorenson, P. Burdick, G. Earle-Richardso, and P. Jenkins. 2006. Rollover protection on New York tractors and farmers' readiness for change. J. Agric. Safety and Health 12(3): 199-213.
11. Morgan, S. E., H. P. Cole, T. Struttman, and L. Piercy. 2002. Stories or statistics? Farmer's attitudes toward messages in an agricultural safety campaign. J. Agric. Safety and Health 8(2): 225-239.
12. Myers, J. R. 2009. NIOSH science blog: Preventing death and injury in tractor overturns with rollover protective structures. Cincinnati, Ohio: NIOSH. Available at: www.cdc.gov/niosh/blog/nsb010509_rops.html.
13. Myers, J. R., K. A. Synder, D. L. Hard, V. J. Casini, R. Cianfrocco, J. Fields, and L. Morton. 1998. Statistics and epidemiology of tractor fatalities: A historical perspective. J. Agric. Safety and Health 4(2): 95-108.
14. Myers, M. L. 1998. NIOSH perspective on tractor-related hazards. J. Agric. Safety and Health 4(4): 205-230.
15. Myers, M. L., and R. Pana-Cryan. 2000. Prevention effectiveness of rollover protective structures: Part II. Decision analysis. J. Agric. Safety and Health 6(1): 44-55.
16. Myers, M. L., H. P. Cole, and S. C. Westneat. 2004. Cost-effectiveness of a ROPS retrofit education campaign. J. Agric. Safety and Health 10(2): 77-90.
17. NASS. 2008. 2006 Farm and ranch safety survey. Washington, D.C.: USDA National Agricultural Statistics Service.
18. NIOSH. 1996. TRAC-SAFE: A community-based program for reducing injuries and deaths due to tractor overturns. Facilitators manual. Pub. No. 96-108. Cincinnati, Ohio: NIOSH.
19. NIOSH. 2002-2008. Fatality assessment and control evaluation data. Cincinnati, Ohio: NIOSH.
20. NIOSH. 2004. National Agricultural Tractor Safety Initiative. E. Swenson, ed. Seattle, Wash.: University of Washington.
21. Pana-Cryan, R., and M. L. Myers. 2000. Prevention effectiveness of rollover protective structures: Part III. Economic analysis. J. Agric. Safety and Health 6(1): 57-70.
22. Sorensen, J. A., J. J. May, P. L. Jenkins, A. Jones, and G. Earle-Richardson. 2006. Risk perceptions, barriers, and motivators to tractor ROPS retrofitting in New York state farmers. J. Agric. Safety and Health 12(3): 215-226.
23. Sorensen, J. A., J. May, P. O'Hara, R. Ostby, T. Lehman, S. Viebrock, and M. Emmelin. 2008a. Evaluating tractor safety messages: A concept development project. Social Marketing Quart. 14(4): 22-44.
24. Sorensen, J. A., J. May, R. Ostby-Malling, T. Lehmen, J. Strand, H. Stenlund, L. Weinehall, and M. Emmelin. 2008b. Encouraging the installation of rollover protective structures in New York State: The design of a social marketing intervention. Scandinavian J. Public Health 36(8): 859-869.
25. Sorensen, J. A., J. J. May, K. Papp, M. A. Purschwitz, and M. Emmelin. 2008c. Encouraging farmers to retrofit tractors: A qualitative analysis of risk perceptions among a group of high-risk farmers in New York. J. Agric. Safety and Health 14(1): 105-117.
26. Springfeldt, B. 1996. Rollover of tractors: International experiences. Safety Sci. 24(2): 95-110.
27. Springfeldt, B., J. Thorson, and B. C. Lee. 1998. Sweden's thirty-year experience with tractor rollovers. J. Agric. Safety and Health 4(3): 173-180.
28. Struttman, T. W., V. A. Brandt, S. E. Morgan, L. R. Piercy, and H. P. Cole. 2001. Equipment dealers' perceptions of a community-based rollover protective structures promotion campaign. J. Rural Health 17(2): 131-139.
29. Thelin, A. 1998. Rollover fatalities: Nordic perspectives. J. Agric. Safety and Health 4(3): 157-160.
30. U.S. DOL. 2009. CPI inflation calculator. Washington, D.C.: U.S. Department of Labor, Bureau of Labor Statistics. Available at: www.bls.gov/data/inflation_calculator.htm.
31. Viebrock, S., G. Earle-Richardson, J. A. Sorensen, T. Westenbroek, P. O'Hara, and J. J. May. The New York State ROPS Retrofit Promotion Program utilizing a retrofit rebate and farmer's hotline: Observations from a social marketing intervention. Presented at the National Institute for Farm Safety Conference (June 2007).
32. Viscusi, W. K. 1993. The value of risks to life and death. J. Econ. Lit. 31(4): 1912-1946.