Cause-related marketing: Building the corporate image while supporting worthwhile causes

Journal of Brand Management

Volumn 17, Issue 4, 2010, Pages 266-278

  Demetriou, Marlen ^b   Papasolomou, Ioanna ^a   Vrontis, Demetris ^a  

^a UNIVERSITY OF NICOSIA   (Cyprus)

^b University of Nicosia ^*

Author keywords

Branding; Cause related marketing (CRM); Corporate image; Corporate social responsibility (CSR); Cyprus

Indexed keywords

EID: 76849087646     PISSN: 1350231X     EISSN: 14791803     Source Type: Journal    
DOI: 10.1057/bm.2009.9     Document Type: Article

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