SCOPUS 정보 검색 플랫폼

Facial Plastic Surgery

Volumn 26, Issue 1, 2010, Pages 27-33

Strategies to grow your practice in a struggling economy

(3) Drumm, Tracy L a Arkins, John P b Dayan, Steven H c

a IF Marketing (United States)

b DeNova Research (United States)

c UNIVERSITY OF ILLINOIS AT CHICAGO (United States)

Author keywords

Aesthetic medicine; Successful business strategies

Indexed keywords

ADVERTIZING; ARTICLE; ECONOMIC RECESSION; ECONOMICS; ELECTIVE SURGERY; ESTHETICS; FINANCIAL MANAGEMENT; HUMAN; INTERPERSONAL COMMUNICATION; MANAGEMENT; METHODOLOGY; PLASTIC SURGERY;

ADVERTISING AS TOPIC; COMMUNICATION; ECONOMIC RECESSION; ESTHETICS; HUMANS; MARKETING OF HEALTH SERVICES; PRACTICE MANAGEMENT, MEDICAL; SURGERY, PLASTIC; SURGICAL PROCEDURES, ELECTIVE;

EID: 76649123120 PISSN: 07366825 EISSN: 10988793 Source Type: Journal
DOI: 10.1055/s-0029-1245061 Document Type: Article

Times cited : (2)

References (7)

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2
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- The Nielsen Company. Nielsen global online consumer survey. 2009 Available at: http://blog.nielsen.com/nielsenwire/wp-content/uploads/2009/07/pr- global-study-07709.pdf Accessed August 6, 2009
- (2009) Nielsen Global Online Consumer Survey

3
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- Net gains credibility as an ad medium
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- Maddox, K.¹

4
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- Mello J Jr. Online ad revenue to double to 18.9 billion by 2010. E-Commerce. 2005. Available at: http://www.ecommercetimes.com/story/45329.html Accessed August 6, 2009
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- Mello Jr., J.¹

5
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- Hamilton Consultants Accessed August 6
- Hamilton Consultants, Deighton J, Quelch J. Economic value of the advertising-supported Internet ecosystem. 2009. Available at: http://www.iab.net/media/file/Economic-Value-Report.pdf Accessed August 6, 2009
- (2009) Economic Value of the Advertising-supported Internet Ecosystem. 2009
- Deighton, J.¹ Quelch, J.²

6
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- Price Waterhouse Cooper Accessed August 6
- Price Waterhouse Cooper. IAB internet advertising revenue report: 2008 full year results. 2009. Available at: http://www.iab.net/media/file/IAB-PwC- 2008-full-year.pdf Accessed August 6, 2009
- (2009) IAB Internet Advertising Revenue Report: 2008 Full Year Results. 2009

7
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- Accessed August 6
- Song Y. Proof that online advertising works. 2001. Available at: http://alt.coxnewsweb.com/statesman/pdf/advertising/media-kit/market/ Proof%20that%20Online%20Advertising%20Works.pdf Accessed August 6, 2009
- (2009) Proof That Online Advertising Works. 2001
- Song, Y.¹

* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.