Behaviour change; Climate change; Intrinsic value systems; Social marketing
Indexed keywords
CARBON DIOXIDE;
AIR POLLUTION;
AIR POLLUTION CONTROL;
ATTITUDE TO CHANGE;
BEHAVIOR CHANGE;
CARBON BALANCE;
CLIMATE CHANGE;
ENVIRONMENTAL IMPACT;
HEALTH PROMOTION;
LIFESTYLE MODIFICATION;
REVIEW;
SOCIAL MARKETING;
BEHAVIOR;
CARBON DIOXIDE;
CONSERVATION OF ENERGY RESOURCES;
HUMANS;
MODELS, PSYCHOLOGICAL;
SOCIAL MARKETING;
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Clarkson J. Ignore the end of the world. The Sun, 18 April 2008.http://www.thesun.co.uk/sol/homepage/news/columnists/clarkson/ article1062588.ece (accessed 21 October 2009 )
Carry on flying, says Blair - Science will save the planet
(accessed 21 October)
Watt N. Carry on flying, says Blair - science will save the planet. The Guardian, 9 January 2007.http://www.guardian.co.uk/business/2007/jan/09/ theairlineindustry.greenpolitics (accessed 21 October 2009 )
McKenzie-Mohr D., Smith W. Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing. Gabriola Island: New Society Publishers, 2000.
Revolt! Robbed of their right to buy traditional light bulbs, millions are clearing shelves of last supplies
7 January 2009 (accessed 21 October)
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Department of Health. Alcohol: Social Marketing for England. Available at: http://www.nsms.org.uk/public/CSView.aspx?casestudy=98 (accessed 21 October 2009 )
Department of Health Department for Children Schools Families (accessed 21 October)
Department of Health, Department for Children Schools and Families. Teenage Pregnancy Strategy. http://www.nsms.org.uk/public/CSView.aspx?casestudy= 116 (accessed 21 October 2009 )
National Social Marketing Centre (accessed 21 October)
National Social Marketing Centre. Social Marketing Benchmark Criteria.http://www.nsms.org.uk/images/CoreFiles/NSMC-Social-Marketing- BENCHMARK-CRITERIA-Sept2007.pdf (accessed 21 October 2009 )
McKenzie-Mohr D. Turn it off: An anti-idling campaign. In: Kotler P, Lee N. Social Marketing: Influencing Behaviors for the Good. Los Angeles: Sage, 2008
Porritt J. The New Politics of Climate Change. Available at: http://www.jonathonporritt.com/pages/2009/01/the-new-politics-of-climate-ch. html (accessed 21 October 2009 )
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