Profiting from innovations: The role of new game strategies in the case of Lipitor of the US pharmaceutical industry

R and D Management

Volumn 40, Issue 2, 2010, Pages 124-137

  Kang, Jina ^a   Afuah, Allan ^b  

^a Seoul National University   (South Korea)

^b UNIVERSITY OF MICHIGAN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 76549136500     PISSN: 00336807     EISSN: 14679310     Source Type: Journal    
DOI: 10.1111/j.1467-9310.2010.00597.x     Document Type: Article

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