A cross-national study of branding and manufacturing site effects on latin american consumers’ perceptions of product value

Journal of International Consumer Marketing

Volumn 11, Issue 3, 1999, Pages 5-31

  Dominguez, Luis V ^a   Richey, Brenda ^a   Exprùa, José ^b  

^a FLORIDA ATLANTIC UNIVERSITY   (United States)

^b The INCAE Business School   (Costa Rica)

Author keywords

County of origin effects; Latin America; LDC products; Location and branding effects

Indexed keywords

EID: 76549133459     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1300/J046v11n03_02     Document Type: Article

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